Retail media is growing fast, but measurement is fragmented. Adrsta unifies channel data and measures true incremental sales impact across every touchpoint.
Book DemoThe challenge
Each retail media network reports its own ROAS using its own methodology. Comparing Walmart Connect to Amazon DSP is apples-to-oranges.
Self-reported retail media attribution counts brand-loyal shoppers who would have bought anyway. True incrementality requires a controlled experiment.
Without a unified view of contribution across retail partners, budget allocation is driven by relationships, not evidence.
The solution
Retail media budgets are increasing, but the measurement methodology is still stuck in last-click attribution. Brands need to know which retail media placements drive incremental unit lift, how budget should be allocated across partners, and what the true contribution of retail media is to overall category growth.
Use cases
Scenario
CPG brand investing $8M across four retail media networks needs to rank them by true incremental contribution.
Outcome
Geo lift studies across markets rank partners by iROAS. Two underperforming networks reduced; budget shifted to top performers.
Scenario
Retail brand wants to understand whether in-store digital signage lifts basket size beyond what would naturally occur.
Outcome
Synthetic control study isolates signage impact. Results show 12% incremental basket lift, justifying network expansion.
25%
More efficient retail media spend
12%
Average incremental basket lift
4×
Faster partner performance comparison
30%
Reduction in self-attributed conversions
Book a demo and see how Adrsta can help your team measure what matters, allocate budgets with confidence, and prove every campaign's impact.
No commitment required.