Financial services marketing demands more than lead volume. Adrsta connects acquisition spend to funded accounts, LTV, and conversion quality — with privacy-safe measurement.
Book DemoThe challenge
A low-CPL channel driving unqualified leads costs more in the sales funnel than a high-CPL channel driving funded accounts. Volume metrics mask this.
Financial services teams operate under strict data governance rules. Many measurement approaches violate policies around customer data use in ad targeting.
The gap between a conversion event and a funded account can be weeks or months. Traditional attribution loses the thread entirely.
The solution
In financial services, a cheap lead is often an expensive customer. High CPL campaigns that drive unqualified leads cost far more in back-end processing and low-conversion sales cycles. Adrsta helps financial marketers optimize for the outcomes that matter — funded accounts, high LTV customers, and compliant measurement practices.
Use cases
Scenario
Mortgage lender wants to shift spend from cheap-but-unqualified leads to high-quality funded accounts across Meta and Google.
Outcome
Bid Optimizer ingests funded account signals and reshapes bidding. 22% improvement in lead-to-funded conversion rate within 45 days.
Scenario
Insurance company needs to prove which channels drive net-new policy holders — not renewals mistakenly attributed to paid campaigns.
Outcome
Synthetic control study isolates net-new acquisition. 35% of attributed conversions identified as organic — budget reallocated.
22%
Improvement in lead quality
50%
Higher lifetime value of acquired customers
20%
Reduction in cost per conversion
35%
Overall ROI improvement
Book a demo and see how Adrsta can help your team measure what matters, allocate budgets with confidence, and prove every campaign's impact.
No commitment required.