AI-Native Marketing Science Platform
The platform that makes marketing decisions scientifically defensible.
Adrsta is an AI-native marketing science platform — three specialized agents working together to plan, optimize, experiment, and measure with causal rigor.
No third-party data required$50M+ media spend optimized94% avg model confidence
The problem
Marketing teams are drowning in dashboards and starving for signal.
Every ad platform claims credit for the same conversion. MMM reports arrive quarterly — after the budget is already spent. Holdout tests require pausing campaigns. Incrementality is a buzzword in most decks and a science in very few.
Adrsta is built for a different way of working: continuous, causal, and AI-driven — so your team always knows what's actually working and what to do next.
Platform Agents
Three specialized agents. One unified platform.
What makes us different
Built for how modern marketing actually works.
AI-Native Architecture
Every model in Adrsta is AI-first — continuously learning, automatically recalibrating, and surfacing recommendations without manual re-runs.
First-Party Data Activation
Connect your CRM, data warehouse, and offline signals. Adrsta turns proprietary data into competitive measurement advantages.
Privacy-Safe Measurement
Built for a cookieless world. Every measurement approach in Adrsta is designed to work with your own data — no third-party identifiers required.
Causal, Not Correlational
Platform attribution tells you what happened. Adrsta tells you why. Every insight is grounded in causal inference — not last-click correlation.
Trust & Scale
Built for teams that demand rigor.
200+ experiments run on the platform
$50M+ in media spend optimized
30+ enterprise and growth teams
94% average model confidence
SOC 2 Type II in progress
No third-party data required
Our Team
Built by marketing science and AI experts.
Adrsta brings together experience in marketing science, experimentation, AI, and enterprise-scale measurement systems.
Founder & CEO, Adrsta AI
Ved Prakash
Ved Prakash is the Founder and CEO of Adrsta AI. He spent 15 years at the frontier of marketing science and advertising measurement — asking a simple question along the way: why is there no autonomous system that tells marketers what is actually working, not just what correlates with success?
That question led him to build Adrsta. Before founding the company, Ved led Meta's Marketing Science practice for Agencies across North America — designing and scaling MMM, incrementality, geo-lift, and causal inference programs across a $12B agency book spanning the Big 6 global holding companies. He also held senior analytics and data science roles at PwC and Brands like American Express, Starbucks, and The Home Depot.
Adrsta is building the measurement infrastructure the industry has always needed — AI-native, causally rigorous, and built for a privacy-first world. Adrsta serves enterprise advertisers and publishers.
Experience across leading brands and platforms including:
Adrsta Platform
One platform for every marketing science decision.
From planning to measurement. Book a demo and see all three agents working together in your marketing stack.
No commitment required.