Adrsta Blog

Marketing Science Insights

Deep dives on measurement, media mix modeling, bid optimization, and the science behind modern marketing decisions.

AI bid optimization platform improving lead quality and marketing ROI for financial services campaigns
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Improving lead quality 22% with Adrsta AI’s Bid Optimizer

Disruptive Digital is a digital performance and marketing agency with a deep background in optimizing lead generation campaigns and conversion flows, particularly in industries like financial services and health tech.Disruptive Digital

May 27, 20264 min readRead article

Latest Articles

An infographic detailing types of MMM providers including traditional agencies, modern software solutions, and open-source tools like Meta Robyn.product

Marketing Mix Model

The democratization of MMM is here. Discover how open-source tools and scalable software are making holistic data-driven measurement faster and more affordable.

May 27, 20264 min read
A line graph in a modal popup window comparing a test market against a synthetic control model over time. The graph shows a purple test line breaking upward away from a blue dashed control line in the final days of the study, indicating a positive incremental performance lift of 11.60%.product

Demystifying “Synthetic Control” — A New Series!

Over the last couple of weeks, I've heard recurring questions from at least 4 customers and 3 investors about the fundamentals of Synthetic Control. This curiosity tells me it's time to address these head-on.

May 27, 20262 min read
An infographic for Adrsta AI on a dark blue grid background, featuring the white and dark adrsta logo in the top-left. A bold yellow call-out box contains the white text, 'How Augmented Synthetic Controls Reveal True Marketing Impact'. Below the text, two line graph curves plot performance over time. A yellow-orange line, labeled 'Augmented Synthetic Control (ASCM)', is shown closely tracking and then significantly spiking higher than the white line, 'Test Market / KPI', following a campaign intervention point. A shaded green area highlights the incremental lift. Illustrative data flow icons track process validation from data ingestion to model training.product

How Augmented Synthetic Controls Reveal True Marketing Impact

For marketers, measuring the real impact of a campaign isn't just about knowing if something worked; it's about quantifying precisely how much it worked and why to power even better performance over time. Traditional methods like randomized control trials (RCTs) or traditional.

May 27, 20262 min read
A minimalist educational graphic on a clean white background with a dark blue border. At the top, a stylized green card sits layered over a blue card, featuring the word 'AI' in a clean, black sans-serif font. Below this header card, the text reads vertically: 'Synthetic Data' versus 'Synthetic Persona' versus 'Synthetic Control'. The main text is styled in a friendly, blue handwritten font. The dark blue Adrsta logo and brand name sit in the bottom right corner.product

Demystifying Synthetic Control

Not all "Synthetics" are created equal. Discover the critical differences between Synthetic Data, Synthetic Personas, and Synthetic Control—and why Synthetic Control is the modern gold standard for marketing science and incrementality measurement.

May 27, 20262 min read
An architectural diagram of an AI agent ecosystem branded with the blue Adrsta logo at the top. The core process flows horizontally from left to right: a gray oval labeled 'Input' points via a solid arrow to a large blue central rectangle labeled 'Agent', which then points via a solid arrow to a gray rounded rectangle labeled 'Output'. Below the central Agent block, three cyan rectangles represent secondary architectural layers, connected to the agent by double-headed dotted interaction arrows: 'RAG' on the left (labeled Query/Results), 'Tools' in the middle (labeled Call/Response), and 'Memory' on the right (labeled Read/Write).product

Experimentation-powered Marketing Science Agent

Most marketing measurement tools tell you what happened after your budget is already spent. At Adrsta, we're building something different: AI agents that don't just analyze—they act. The core question we're exploring

May 27, 20264 min read
A vibrant, top-down flat lay view of multiple chocolate chip cookies scattered across a solid teal background. The image features a variety of golden-brown cookies, some stacked on top of each other, showcasing prominent, melting dark chocolate chunks and varying baked textures. The composition is clean and playful, serving as a creative visual metaphor for internet tracking cookies.product

The Cookie is Dead. Long Live the Cookie!

Did Google really save third-party cookies? Not quite. They just outsourced the execution to the user. Dive into why digital signal loss is already here and why your measurement strategy must adapt to a privacy-first world.

May 27, 20263 min read